A creative, memorable and engaging activity to solidify learning through the pillars of Theory, Experimentation and Knowledge Retention
You become the Category Manager.
In a fictional world, there are 3 major retailers and key competitors. As the Category Manager it is your responsibility to grow profit, market share, and sales over 3 years, and beat out the competition!
Teams compete against other retailers over 3 rounds
Two key product lines with unique:
- target consumers
- Price/influencer sensitivity
- Market economics
Sales, Profits and market shares are determined by Team’s inputs as they explore key Pricing concepts
After 3 Rounds, a full debrief of theory and shared learning as well as the big reveal, as the holistic Bonus calculation reveals the winning team based on key KPI’s.